Want To Increase Your Customers and Beat Out the Competition?
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Value vs. Price: Winning the Bid!
It is common to blame pricing when you lose a bid. However, oftentimes pricing is not the major factor in the selection criteria. Of course, you may say, “the client said they chose the other company because they had a lower price.” Was your price really too high or did your company not rise above the competition?
“The Secrets to Winning the RFP” details a winning strategy to position yourself as the “preferred provider” so that you are able to focus on quality and value. This free e-Book provides the game play for overcoming the lowest-bidder syndrome by teaching you how to accentuate your company’s exceptional solution strategies. After all, who wants to work for the least amount of money?
When the client perceives all the bidders to have the same services and solutions, the only distinguishable factor is price. Therefore, the lowest bid will win. End of story.
The Big PUP.
Poor Sales, Understanding Requirements, Poor Cash Flow
The mega pain points for hard-working small business owners are poor sales, understanding government requirements, and cash flow. Increased competition makes it hard to win bids and corporate business. According to the Small Business Administration (SBA), we - small business owners - provide 64% of new jobs. We Matter!
Poor Sales. Increasing the quality of your capture and bids will increase your sales.
Understanding Requirements. This is key to winning the bid and to providing value.
Poor Cash Flow. Winning bids increase your company's cash flow and provides peace of mind.
Pique Their Interest in Your Company!
Despite the challenges, you have taken the leap to start your own business. You have mustered up the courage to network with peers and potential customers. You have now found an opportunity that is a perfect fit for you and your company. But, the proposal is due in two weeks and although you are a hard worker, you may be an awesome team of one.
Did I also mention that there's no time in your schedule to put aside daily tasks and work on a proposal package? Nor is there enough money in your budget to pay an hourly rate to research and write all proposal sections. Nevertheless...
Courage and Faith are a winning pair. The market is not too saturated to compete with dozens, sometimes hundreds of other companies bidding for the same opportunity. However, you want your company to stand out above the competition...to pique the interest of potential customers!
As entrepreneurs, we love the game because there are lots of competitors. We appreciate the opportunity to bring our 'A' Game - to provide the best service. Competition is the catalyst for that extra push to prevail.
Service Provider Competition is Fierce...
"When competition increases, uniqueness decreases. What happens when differentiators decrease? Price becomes the selection criteria. Customer-focused, not vendor-centric, is the winning strategy for your brand. Increase your win rate by becoming a strategic partner. This is when the customer becomes your best ally."
– Perception is everything.
So, how will your company rise
above the competition?
- Submit proposals that get attention and win contracts.
You cannot get around it. There are dozens of proposals submitted for the same opportunity. Yours must dominate the reader's attention. What makes your services and people unique from the competition?
- Master the Best Value Source Selection Criteria.
Is your proposal response the best value compared to the competition's? Your technical approach must be fierce! Have you maximized your technical strengths and demonstrated you are the
- Make a captivating business case that leads to a sale.
A winning delivery. A compelling critical presentation. A persuasive and emotional story. These are the ingredients for an awesome business case. With the utmost clarity, your business plans and documents must address the client's needs and align with corporate's mission and vision.
"Tonya...I am a team of one. I want to respond to RFPs, but I don't have the budget..."
We too are hard-working entrepreneurs. We know the value of talent and partnering. We understand...
We do what we do best: ensure that you are perceived as better than the competition, through or writings. With years of technical writing experience, FAR Regulations, and Marketing & Sales, our team of technical writers write the following documents: Federal RFP Proposals and Packages, Grant Proposals, System Development Life Cycle (SDLC) Deliverables, Marketing Plans, Program and Project Plans, Continuing Education Units Package, Business Case and White Papers, and more. We are a Proposal Team of Technical Writers!
"...But, what about price? I cannot fund a proposal team."
You are not alone. Most small businesses cannot contract out proposal writing or staff a proposal team or hire many of the proposal-writing companies...they charge, big time!
So, what's the answer?
We write it for you, and you...
Pay Per Document, Not Per Hour!
That's Right! We charge per document, not per hour. 50 pages, 75 pages, 250 pages...who's counting! For one document fee, you get a Proposal Team of Technical Writers. We write and prepare proposal packages for federal government and corporate requests. We do not use cookie-cutter templates. We analyze every request to individually customize the writings to comply with regulations and your company needs.
Proposal for RFPs, Corporate Proposals, Technical and Management Storyboards, Corporate & Past Performance, System Development Life Cycle (SDLC) Deliverables, and more! Your proposals and documents will be written by:
- A Sr. Technical Writer: I am a volume lead and documentation specialist who prepares, writes, and reviews all sections from cover letter to closing.
- Federal Acquisition Regulation (FAR): I will use my Quality Management FAR expertise and extensive knowledge to thoroughly review your proposal.
- Proposal Manager: I manage and coordinate corporate, federal, and state/local proposals.
What People Are Saying About My Work
- Proposal & SDLC Deliverables
I understand that Tonya’s reviews were phenomenal from Gates and we would like to hear any ideas/tips from her..."
Invista and Bill & Melinda Gates Foundation
- Technical Documentation & Deliverables
Anne Arundel Community College
- Technical Writing & Document Management
The Best of the Best will Win...
Let's increase your customers together. Why pay exorbitant prices for
pay-per-hour technical writers? Let us prepare your proposals and documents and you get back to what you do best: running your company.
100% Satisfaction Guaranteed
Bid Proposals, Grants, Deliverables...
2017 - Is Your Year!
Department of Agriculture, Department of Labor, Department of Transportation, Department of Defense, State and Local Governments, Bureau of Land Management, Community of Planning and Development, National Aeronautics and Space Administration, Computer Sciences Corporation, SAIC, Booz Allen & Hamilton, Lockheed Martin - Just to Name a Few - all need your services!
You are an awesome team of one, a team of 5, a team of 20, a team of....You cannot do it alone and you cannot and should not do it all by yourself. We are your partners. We are your extended team.
We are Your Proposal Team of Technical Writers...
Your workers, your extended team, The-Technical-Writer.com, will handle your technical writing needs so you can go back to doing what you do best ----- Running Your Company!
Government & Corporate Documents
We specialize in writing documents for business development, marketing, and internal operations. Our writers have backgrounds such as Contracting Officer Representatives, FAR Specialists, Sr. Technical Writers, and Graphic Artists. We write. We proofread. We edit. We review. We proofread. We review. We edit. We finalize.
We know what it takes to win!
- Government & Corporate Proposals in response to RFPs
- Continuing Education Units (CEU) Package including Learning Objectives
- System Development Life Cycle (SDLC) Deliverables for All Phases
- Training Guides & Presentation Package
- Grant Proposals & Submissions
Marketing & Internal
- Policies & Procedures, Human Resource Deliverables
- Capability Statements & Brochures
- Lead Management Plans & Prospect Reports
- Business & Regulatory Documents, Compliance Documentation
- Call me if your document is not listed!
Here's What You Get with Every Purchase.
(Because Winning is the Objective)
- A skilled team member to work with your existing team or for the "team of 2" (you & I)
- Graphic designers for custom layouts and formatting of all sections
- Hawk proofreaders and editors to make sure all T's are crossed and I's dotted
- A Proposal Manager who tracks the blue, pink, red, gold, green, and white reviews for the best-of-the-best submission
- 19 years of writing technical documents for government and corporate clients
- And last, but certainly not least, the utmost communication from our team to yours!
100% Satisfaction Guaranteed
100% Satisfaction Guarantee
You are fully protected by our 100% Satisfaction-Guarantee. If you are not satisfied with the amount of time and effort that we apply to your project, just let us know and we'll send you a prompt refund.
P.S. Success is challenging and takes practice to master. But, more importantly, success is doable. I know what it feels like to not move forward because of lavishing in a comfort zone. Years ago, I decided no more lateral moves for my professional and personal life --- moving forward is the only way to go.